About Us

Born out of our love for vintage and the perfect basics, we want to embody effortless confidence and a relaxed chic style that is universally inclusive.

Our Story

Sonder was founded in 2019 by Matilda Djerf with the vision to create timeless, high-quality pieces that you'll love for years to come. We believe in slow fashion and creating garments that stand the test of time.

Every piece is designed in our Stockholm studio and ethically produced in Europe. We work closely with our manufacturers to ensure fair working conditions and sustainable practices.

Our Values

Sustainability

We're committed to reducing our environmental impact through responsible sourcing and production.

Transparency

We never retouch photos of models or clothes, ensuring an authentic and transparent representation.

Inclusivity

We celebrate all bodies and offer an extensive size range from XXS to 4XL.

Our Mission

To create wardrobe staples that make you feel confident, comfortable, and effortlessly chic. We believe in quality over quantity and creating pieces that will be loved for years, not just seasons.

Every collection is thoughtfully designed with attention to detail, fit, and fabric. We want you to feel amazing in everything you wear from Sonder.

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Meet the Team

Matilda Djerf

Founder & Creative Director

Sarah Johnson

Head of Design

Emma Andersson

Marketing Director